Groupup is a platform that helps businesses boost sales by leveraging group buying power, crowdsourcing, and progressive rebate systems without added tech or upfront costs.

I designed a brand identity that mirrors how collective action can unlock exponential potential. The vision: conveying the idea that every group effort leads to something bigger. GroupUp’s logo visually expands like a spiral, symbolizing growth and endless possibilities. It emphasizes the multiplier effect when people come together.

The entire identity is built around this idea of openness and progression, ensuring that every touchpoint, from digital to print, reinforces that feeling. It’s an invitation to unlock potential through collaboration.