Uncontacted Peoples: At the Edge of Survival, 2024
Creative strategy, research, narrative, concept development, interactive web design, motion design, scroll-based storytelling
Client: Survival International
In collaboration with Ferpal Studio
Creative strategy, research, narrative, concept development, interactive web design, motion design, scroll-based storytelling
Client: Survival International
In collaboration with Ferpal Studio
A recent Survival International report sheds light on the challenges faced by Uncontacted Indigenous Peoples. Together with Ferpal Studio, I was asked to turn its 300-plus pages into a digital experience to reach people worldwide and encourage them to take action.
The digital experience has two main parts. First, it introduces these communities and their way of life. Then, it brings attention to the outside forces that put them at risk. By grounding the experience in human context first, the scale and urgency of the threats landed with greater weight.
Throughout the experience, questions guide the user. Asking rather than telling was a way of treating the audience as someone capable of forming their own understanding — and of treating the communities themselves with the respect of not being explained.
Visually, the tension transforms the website from white to black: after learning about these communities (white), the site illustrates these threats (black). A moving boundary and stark contrast reinforce the mounting pressure, making intrusion and loss of space clear as users scroll.
The project launched in six languages and was featured by BBC, The Guardian, and El País. It drew global attention to the need to protect uncontacted territories.
The digital experience has two main parts. First, it introduces these communities and their way of life. Then, it brings attention to the outside forces that put them at risk. By grounding the experience in human context first, the scale and urgency of the threats landed with greater weight.
Throughout the experience, questions guide the user. Asking rather than telling was a way of treating the audience as someone capable of forming their own understanding — and of treating the communities themselves with the respect of not being explained.
Visually, the tension transforms the website from white to black: after learning about these communities (white), the site illustrates these threats (black). A moving boundary and stark contrast reinforce the mounting pressure, making intrusion and loss of space clear as users scroll.
The project launched in six languages and was featured by BBC, The Guardian, and El País. It drew global attention to the need to protect uncontacted territories.
